Congratulations, you are published! Now that your article has been published, you want to share it with your network to drive engagement. One of the best parts of publishing is receiving feedback from other professionals and continuing the conversation. But, as Dr. Lisa Nivison-Smith outlined in an iconic Tweetorial on the subject, the harsh truth is that most people don’t know why they would care about your publication unless you tell them why.
Here are some tips from the Almanac Editorial Board about what has (and hasn’t) worked when they shared their own articles and podcasts:
1. Email your colleagues, both internal and external.
Your colleagues are your work friends. Outside of the job, you share your accomplishments with your friends, so why not share your work accomplishments with your colleagues? Focus on how they will benefit from engaging with your content.
EXAMPLE (internal): I recently participated in a podcast featuring Dr. Andrew Zeniou of the SAGES ADOPT Program. It was so rewarding to hear how our program resulted in institutional improvements and benefit to patient lives. Check it out here!
EXAMPLE (external): I recently participated in a podcast featuring Dr. Andrew Zeniou of the SAGES ADOPT Program. He described how this educational activity resulted in institutional improvements and benefit to patient lives. I know you have been thinking about implementing a longitudinal program for your organization. Check it out here!
2. Share on social media.
People share their accomplishments on LinkedIn all the time, but that might not get them to click on your link. Again, focus on what they need to know. You can also catch your audience with:
- An intriguing image or video
- Tagging colleagues or organizations that contributed to the work (e.g., @Alliance for Continuing Education in the Health Professions)
- Tagging the meeting or journal of your publication (e.g., #Alliance23)
- Adding hashtags related to your work (e.g., #meded, #CME, #healthcareducation)
- Sharing information in threads and “working out loud” as Dr. Brian McGowan would describe his Twitter account, @SocialQI
EXAMPLE: Want to hear how a new surgical program can promote institutional improvements and better patient health? Check out my podcast with Dr. Andrew Zeniou from SAGES. #CME #patienthealth
3. Not on social much?
Chances are you know a friend or colleague who is, so ask them to post it on your behalf.
4. When sharing your work, write like a first-grader.
Beginning writers are taught the basics: Hook your audience, tell them what you want to tell them, bring it back to your reader. Consider the value that your work will bring to them. What can they learn that would help them in their job, in their next project, in their life? Give them a reason to engage.
EXAMPLE: Do you promote your work? You can post on social media or email your friends. You must keep it simple. How will you use our tips? #CPD @alliance4cehp
5. Include it in your company’s newsletter.
Check with your organization’s marketing and public relations department to see if they have an enterprisewide newsletter. If so, forward them a blurb about your article being published or podcast being available to listen.
6. Help the Almanac staff highlight your work.
The Almanac staff send a biweekly email to members that highlights recently published articles and podcasts, and they are always open to suggestions and guidance from authors.
Use our strategies outlined above to draw attention to your work. Remember, you’ll have the strongest impact if you utilize all the strategies listed above, not just one or two. So go ahead … start with a simple, compelling description (like a first-grader), email your colleagues, share on social (don’t forget to add hashtags), and provide suggestions to Almanac staff for the promotional blurb. Readers everywhere will be glad you did!