GeneOnilne (06/11/25) Chiang, Mark

Healthcare professional engagement strategies are transforming to meet the evolving needs of the healthcare sector, driven by technological advancements and increased cross-functional collaboration, research shows. A 2023 survey of more than 200 industry leaders highlighted trends in engagement strategies, including increasing use of omnichannel engagement and automation; greater collaboration between departments; the continued use of hybrid engagement models, which combine in-person and digital interactions; and greater investment in medical education efforts. The respondents also indicated there was a significant boost in funding for medical education resources, exceeding projections from 2 years ago. Industry leaders also indicated they are prioritizing or increasing their focus on areas like education platforms, patient materials, and continuing medical education programs.

Read More