Understanding and Communicating the Dynamic Nature of “Value”

By: Patricia Jassak, MS, RN, FACEhp, CHCP, Director, IME and Medical External Affairs, Medical Affairs, Astellas Pharma Global Development Inc., Chair of the ACEhp Education Committee; and Scott Weber, President, Med-IQ; Chair of the ACEhp Advocacy Committee

As the healthcare system undergoes massive transformation from volume- to value-based care, the CME/CE enterprise has never before been at such a critical junction in its evolution. We play pivotal roles in facilitating and sustaining this transformation. Moreover, with so much focus on justifying the value of our role in the healthcare system, we must collaborate to understand, explain and promote the benefits that our CME/CE educational activities provides.

Those who are part of the CME/CE enterprise understand the value of the education we develop, implement and evaluate. We see it clearly in the outcomes data we collect, and see how we’re improving knowledge and behavior. Yet our profession often struggles to translate activity-level successes into broad, value-based discussions with external stakeholders.

Not Just for Saturday Mornings: Using Animation to Reach Rural Healthcare Providers

By: Mitzi R. Norris, Ph.D., and Elizabeth G. Franklin, Ph.D., CHCP, University of Mississippi Medical Center

In over half of Mississippi’s 82 counties, patients must drive more than 40 minutes to receive specialty healthcare. Without access to quality care, any state would find itself falling short of national health standards. The Center for Telehealth at the University of Mississippi Medical Center in Jackson, Mississippi, has been the bridge to improve the availability of medical services in our state. Providing citizens of a largely rural state improved emergency medical services and specialty healthcare through telemedicine technology, UMMC’s Center for Telehealth is eliminating barriers to quality healthcare for Mississippians. However, even though telehealth is eliminating barriers to healthcare, there remain barriers and gaps that quality continuing education for health professions can address.

Better Ways to Present Information and Data

By: Bhaval Shah, Ph.D., Partner, Infograph-ed, and Karen Roy, MSc, Partner, Infograph-ed

In this age of Web 2.0, we are at an all-time high of ready-access information and overload. This is especially important to consider for healthcare professionals as they seek to find the most relevant information or CME content to support their lifelong learning goals and address their self-identified needs. To make our content stand out from everything else that is vying for their attention, it is imperative that we differentiate our information with thoughtfully designed visual elements that are quick and easy to understand. Follow this four-step process to designing information with impact.