HIT Consultant (05/27/22) Titus, Matt

A recent Clarivate survey highlights the increasing popularity of electronic continuing medical education (eCME), according to Epocrates Vice President and Chief Commercial Officer Matt Titus. "Over the last three years, there's been a steady uptick in eCME utilization, with more than three times as many hours of medical education being received through eCME than in-person," Titus writes. "As a result, eCME has become one of the digital channels with the highest weekly reaches (34%) among physicians." Sixty-three percent of the poll's physician respondents named eCME's flexibility its major benefit, while other appealing aspects include reducing barriers to clinical information, faster access to medical education and enhanced value from individualized content. "Over the past few years, eCME has also solidified a position as the most trusted source of clinical information and medical education for nearly three-in-four physicians (73%)," Titus writes. However, in-person events still have value among physicians, and Titus expects a hybrid in-person/digital CME format to advance. "The key to providing promising and impactful medical education will stem from the ability to meet physicians where they are, in ways that work for them, with information that's most relevant to their personal practice areas," he concludes.

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