Microcontent Learning and Engagement in CME

By Marie Judkins, CME Outfitters; Michelle Tyner, ArcheMedX; and Kenny Cox, ArcheMedX 

Can microcontent models shape the instructional design of medical education? We tested that theory with the goal of providing high-impact science within a strategic platform designed to facilitate and assess how clinicians interact and learn.

cme outliners.pngCME Outfitters assessed trends in media consumption, applying principles from entertainment viewing experiences to medical education with our CMEO BriefCase format. CME Outfitters and ArcheMedX launched a series of activities on major depressive disorder designed to improve screening and integration of measurement-based tools. Learner feedback has confirmed that preferences are trending toward short-form content that affords minimal time investment while still maintaining high-value education

“Technically superior format, including pop-ups and links. Love the short format,” commented a learner.

statistics.pngThe ArcheMedX learning platform magnified the interaction within the activities with the goal of driving clinicians to slow down, reflect and dive deeper into the evidence. Although the activities were designed in 15-minute segments, the learners’ actions increased the amount of time spent on average by five minutes. With nearly 5,400 total actions taken, users averaged at least four interactions with the content. The reinforcing resources have more than 1,000 views and 700 downloads, indicating learners need tools for use in clinical practice. The most downloaded tool was the PHQ-9.

The series has outperformed our expectations with an overall completion rate to date of 82%. In preliminary data analysis, 78% of learners indicated that the activity improved their knowledge, and 90% said that they would change the way they practice based on the series. 

One learner commented, “This presentation was clear, helpful, and to the point…that taught me new ways of looking at measuring patient outcomes.”

Learn more and participate in these activities here


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