Using Podcasts to Deliver Pediatric Educational Content: Development and Reach of PediaCast CME

Digital Health (02/26/19) Patrick, Michael D.; Stukus, David R.; Nuss, Kathryn E.

Researchers from Nationwide Children's Hospital in Columbus, Ohio, and the Ohio State University College of Medicine conducted a study to outline the development and scope of a pediatric podcast targeting post-graduate healthcare providers, augmenting communication via the incorporation of quality criteria, and delivering free accredited continuing medical education to listeners. Between March 2015 and May 2017, the team produced 26 podcast episodes that were released on a website and promoted through several social media channels. Data was analyzed for frequency of downloads and the listeners' geographic location. In all, the number of episode downloads totaled 91,159, with listeners tuning in from all 50 U.S. states and 108 countries. Podcast listenership also expanded over time, with individual episodes having their largest number of downloads immediately after release, but continuing to enlist new listeners longitudinally — indicating that the archive served as an "on-demand" educational content source. Based on their findings, the researchers conclude that "audio podcasts appear to be an effective means of communicating pediatric knowledge and faculty development content… Future work should continue to identify the professional roles of those who listen to medical education podcasts and explore listener perceptions of quality, value, and satisfaction."

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