CME Program Leads to Increased Pediatric Influenza Vaccinations

Infectious Diseases in Children (10/18) Thiel, Bruce

A study conducted by Canada's Western University and presented at IDWeek found that healthcare providers who completed an online continuing medical education (CME) program about seasonal influenza in young children and parents' influenza vaccine hesitancy inoculated more infants against the disease than non-participants. “The intervention conveyed easy-to-translate-into practice information about effective vaccine offering, strengthened healthcare provider motivation to act on this information, and coached behavioral skills for effective vaccine offering,” said Western University Professor William Fisher. The researchers measured the program's efficacy on vaccination during the 2016-2017 season via a multicenter randomized controlled trial in which 68 healthcare professionals (HCPs) were randomly chosen to participate in an information-motivation-behavioral skills model-based CME or to follow routine practice without CME. The investigators analyzed interactions between HCPs and parents in more than 600 visits and found that parents who dealt with providers in the CME group were approximately 30 percent more likely to agree to seasonal influenza vaccination for their child compared with parents interacting with providers in the routine practice cohort. The results highlight “the worth of an information-motivation-behavioral skills-focused CME approach for translating continuing education into effective clinical action,” Fisher said.

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